Applying Data Analytics in Marketing
About This Course
This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.
To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.
Requirements
- Basic marketing knowledge
Target Audience
- Business's managers, leaders
- Anyone who is finding a chance to get the promotion
Curriculum
8h 30m
Marketing analytics
Predictive analytics
Impact of marketing campaign
Your Instructors
